More importantly, though, GIFs can be animated. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet. ![]() GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987. How to optimize animated GIFs for email.How to add animated GIFs to your emails.Considerations when using animated GIFs.So how can you get in on this action? In this blog post, we’ll cover: Table of Contents ![]() Enter: Animated GIFs in email.Įmail marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages and according to our 2023 State of Email Design Report, 58% of marketers said they’re using animated GIFs in their marketing emails and 43% said there was somewhat of an improvement in email performance when GIFs are used. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. ![]() As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, personalization, artificial intelligence, and beautiful images.
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